Friday, September 29, 2006


When are too many buzzwords not enough? How many catchphrases can you fit in to a 1 hour meeting? Well....

I went to a meeting earlier this week which somehow had the agenda entirely changed, and the conversation entirely filled with buzzwords. It was a conversation to the masses supposedly about network issues that affect us, and what is going to be done about them. Instead of that, we were showered with buzzwords. Now I've never been a huge fan of jargon. While I can appreciate that it can be a good way to abbreviate what you are saying, it can also be a pointless way of making something obscure and inaccessible. Given that what guy is fairly high up, it's likely that most of his catch phrases will be thrown around the halls with wanton abandon in no time at all, and I didn't want any of my colleagues to be at a disadvantage if they heard them. So I listed as many as I could remember, and tried to help define them. For your education and amusement, I present the following list of "words" and "phrases":

"we need to be dynamic"
"we should use the shared services model"
"we need to apply the 80-20 rule"
"ubiquitous versus bespoke services"
"below the line"
"brown money"
and my favourite
"uncollapsing the core"

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