The extremely fine print under the name says (in disappointingly understandable and scruatble Jinglish) "By breaking down old customs and producting consistently original items, we are pursuing a new level in chocolate enjoyment."
Well, I can agree with them there. It's not a GOOD level, but it is a new one! They taste exactly as you think they should, like a chip dipped in chocolate. Not bad per se, just weird.