Monday, September 08, 2008

Um... Just Dumb

Online music psychological surveys.
I know: credibility bypass, or what?
But this one struck me as especially spurious.

The article from the paper is here

And the online survey quoted is here

From these 36,000+ who have completed the above have enabled the study leader to say:
"People often define their sense of identity through their musical taste, wearing particular clothes, going to certain pubs, and using certain types of slang. It's not so surprising that personality should also be related to musical preference."
Hmm, people often display the fact that they have an identity. Who would have thought? Really? What an astounding statement.

In the survey: "More than 36,000 people from all over the world were asked to rate 104 musical styles and also questioned about aspects of their personality." Prof North said the research could have many uses in marketing, adding: "If you know a person's music preference you can tell what kind of person they are, who to sell to."

And here at the results:
(Astute readers will notice some glaringly obvious styles of music, but that might be a sub-editor on the article.)


BLUES High self-esteem, creative, outgoing, gentle and at ease

JAZZ High self-esteem, creative, outgoing and at ease

CLASSICAL MUSIC High self-esteem, creative, introvert and at ease

RAP High self-esteem, outgoing

OPERA High self-esteem, creative, gentle

COUNTRY AND WESTERN Hardworking, outgoing

REGGAE High self-esteem, creative, not hardworking, outgoing, gentle and at ease

DANCE Creative, outgoing, not gentle

INDIE Low self-esteem, creative, not hard working, not gentle

BOLLYWOOD Creative, outgoing

ROCK/HEAVY METAL Low self-esteem, creative, not hard-working, not outgoing, gentle, at ease

CHART POP High self-esteem, not creative, hardworking, outgoing, gentle, not at ease

SOUL High self-esteem, creative, outgoing, gentle, at ease

What a complete waste of time. Also, a crock.
Check out the questions on the survey! You are asked to remember how you felt about a myriad things in the year in which you discovered your FIRST 'important' album including your relationship with your parents, whether you felt you were heading for something 'big', how it related to your love life, career/career direction etc etc

For me it was 1992, Nirvana's 'Nevermind' and the answer to most questions is 'I don't know? 5 on a scale of 1-10.' ie useless, flawed data.

No comments: