I know: credibility bypass, or what?
But this one struck me as especially spurious.
The article from the paper is here
And the online survey quoted is here
From these 36,000+ who have completed the above have enabled the study leader to say:
"People often define their sense of identity through their musical taste, wearing particular clothes, going to certain pubs, and using certain types of slang. It's not so surprising that personality should also be related to musical preference."
Hmm, people often display the fact that they have an identity. Who would have thought? Really? What an astounding statement.
In the survey: "More than 36,000 people from all over the world were asked to rate 104 musical styles and also questioned about aspects of their personality." Prof North said the research could have many uses in marketing, adding: "If you know a person's music preference you can tell what kind of person they are, who to sell to."
And here at the results:
(Astute readers will notice some glaringly obvious styles of music, but that might be a sub-editor on the article.)
MUSICAL STYLES VERSUS PERSONALITY TRAITS
BLUES High self-esteem, creative, outgoing, gentle and at ease
JAZZ High self-esteem, creative, outgoing and at ease
CLASSICAL MUSIC High self-esteem, creative, introvert and at ease
RAP High self-esteem, outgoing
OPERA High self-esteem, creative, gentle
COUNTRY AND WESTERN Hardworking, outgoing
REGGAE High self-esteem, creative, not hardworking, outgoing, gentle and at ease
DANCE Creative, outgoing, not gentle
INDIE Low self-esteem, creative, not hard working, not gentle
BOLLYWOOD Creative, outgoing
ROCK/HEAVY METAL Low self-esteem, creative, not hard-working, not outgoing, gentle, at ease
CHART POP High self-esteem, not creative, hardworking, outgoing, gentle, not at ease
SOUL High self-esteem, creative, outgoing, gentle, at ease
What a complete waste of time. Also, a crock.
Check out the questions on the survey! You are asked to remember how you felt about a myriad things in the year in which you discovered your FIRST 'important' album including your relationship with your parents, whether you felt you were heading for something 'big', how it related to your love life, career/career direction etc etc
For me it was 1992, Nirvana's 'Nevermind' and the answer to most questions is 'I don't know? 5 on a scale of 1-10.' ie useless, flawed data.