It started when three brothers joked about making pornography for fans of the genre who happen to be offended by on-screen sex. Out of that joke came an idea for a website, and they called it PG Porn.
From an article in The Age "It's Pron but without the sex'"
(and via a chum in melbourne)
It's very short and very funny and has Nathan Fillion doing some atrocious acting. (no nudeyness or anything - dammit!)