Religious Market Forces

I know, I know; Rob talking about religion again, and not even _trying_ to be funny? Yawn. But this is an interesting article - by Mark Vernon at the Guardian, but heavily sourcing George Soros' ideas - in which he uses a little financial know-how to analyse the economy of belief. Doesn't come to any huge earth-shaking conclusions, but its an interesting twist on how to look at it, so I thought I'd pass it along.